WebMD – Tylenol Branded Hub

Tylenol is a pain and fever relief product. Our team has been tasked with building a branded destination that will be built as a static hub with the ability to integrate into WebMD’s development environment. WebMD is an online provider of valuable health information, tools for managing health, and support for those seeking information.

Incubeta Joystick has been working with WebMD since 2014. We have developed a full suite of ad product templates, sales materials, and support the production of all the custom ads that run on webmd.com.

The relationship has grown to include web development, content development, and consulting services. We have also supported upfronts for 2018 and are working with the sales teams to implement new formats on the site.

My main task is to create a Tylenol branded hub within the WebMD website. They wanted me to focus on five types of content: videos, listicles, articles, and assessments. I created a wireframe, and upon approval, I began the design process.

Since Tylenol doesn’t provide any images, they only gave me a couple of videos and a lot of Word documents. The challenge here was to find related images that I could use to convey the message. I initially used iStock photos for the mock-ups. They provided an unmarked version after the final approval.