Timberland Fall Campaign

Timberland is well-known for its outdoor footwear and apparel. They tasked us with a cross-screen campaign and designing a shoppable unit that utilizes a custom Lightbox format. This format expands to allow users to explore different looks for day trips, work, adventures, concerts, and nights out, all within the unit. Each product is hotspotted for more information, with a call to action to buy now.

The goal was to drive engagement and conversion to their website, aiming for on-site conversions to sales.

This is one of the ads that I designed, and I am proud of it because this company aligns with my passion for environmental awareness and sustainability. They have created better products through the materials they use and their manufacturing processes. They strive to minimize their environmental impact and, hopefully, one day, have a positive impact on nature.