WebMD – Nicorette

Nicotine Polacrilex (NICORETTE®) Medicated Chewing Gum offers a blast of menthol-mint freshness and actively fights back against nicotine cravings and withdrawal symptoms to help you quit for good

Incubeta Joystick has been working with WebMD since 2014. We have developed a full suite of ad product templates, sales materials, and support the production of all the custom ads that run on webmd.com.

The relationship has grown to include web development, content development, and consulting services. We have also supported upfronts for 2018 and are working with the sales teams to implement new formats on the site.

My main task here was to create a microsite featuring their three coaches. Each coach will be showcased through five videos, articles, and success stories. Using the provided content, I started working on the site map and wireframes. Upon receiving approval, I designed the microsite.